"Do not be a commodity. Do not be easily comparable to other people who have, roughly, the same set of skills and the same background. The rule may be simple, but its history and implications are incredibly rich... "In the workplace, you can become a commodity by, say, working long hours without adding extra value to the job you are performing. Once you stop asking how you can set your business or products or even yourself apart from the commodity version, you have dropped out of the Passion Economy." The Passion Economy is a clichéd title for a book. However, there is nothing clichéd in its contents. This is a book that points out a shift in thinking with regards to how we work and conduct business in today's technological age. It explains how this shift can benefit anyone trying to make a living. The Passion Economy documents the successes of multiple entrepreneurs who stopped thinking about their product as a commodity but instead, narrowed their focus ...